Nike Logo and Its History

The Nike swoosh is one of the most iconic logos in history, and it has become a symbol for more than just athletes and sports fans–it’s now synonymous with cool.

Nike has been a dominating force in athletic footwear for many years. According to recent statistics, they control 62% of the global market. Their well-recognized swoosh logo is one of their most valuable assets, effectively taking on a life of its own.

Nike is an American multinational corporation engaged in the design, development, manufacturing and worldwide marketing of footwear, apparel, equipment, accessories and services.

It was founded in 1964 by Phil Knight and Bill Bowerman as Blue Ribbon Sports before taking its current name in 1971. Nike employs over 74000 people globally.

With 44,000 employees in 100 countries and a net worth of $15 billion, Nike is one of the largest sportswear providers in the world.

The company has an impressive international presence with 700 locations, providing UNique sportswear that athletes love. Nike does an excellent job of making its products look appealing and exciting through its tagline “Just Do It” and other visual elements.

We have also written an article about Adidas and its logo history; it will help if you read it.

The Evolution Of The Nike Logo

The Nike swoosh is one of the most recognizable symbols in modern culture. The name “Nike” has been left out of several contemporary advertisements, with only the emblem and slogan “Just Do It” appearing instead.

Carolyn Davidson, a Portland State University student studying graphic design, created the now-famous Nike swoosh.

For all her hard work, she was only compensated an additional $35 to her regular paycheck. Although the design is novel and distinct, it has undergone several edits since its conception.

Nike logo


Although Davidson’s drawings didn’t make an impression on Knight, he decided to give her a chance and use them in Nike’s design.


In 1978, the Futura Bold typeface was chosen to replace an older cursive serif font. The new font is more geometric, with the “Edge”‘s meeting the swoosh’s tail. The kerning style—with its irregular letter spacing—is quite interesting.


For a short time, the Nike swoosh was enclosed in a square. This changed when Nike started sponsoring athletes such as Michael Jordan.

Nike’s slogan “Just Do It” was first used in the late ’80s. The phrase is believed to have been spoken by condemned murderer Gary Gilmore in his final moments on earth.


Nike’s signature swoosh was introduced in 1995 and has become synonymous with speed, agility, and high-quality apparel. Often cited as one of the most recognizable logos in the world, the Nike swoosh is a strong argument for minimalism.

nike logo black and white

The Nike Logo Design Elements

Nike’s logo is one of the most simplistic designs compared to other companies. The swoosh communicates much despite its simplicity and has become synonymous with the company name.

Nike Logo Shape

The swoosh represents Nike, the Greek goddess of victory. Thanks to goodness, Carolyn Davidson could visualize the wing’s form.

Nike Color

The Nike swoosh logo has been used in many hues over the years. At first, it was uniformly dark. Then, a simple orange shade was chosen to represent the company.

Nike Symbol Font

Nike’s logo is one of the most recognizable symbols in the world. The brand’s slogan, “Just Do It,” is often shown in the same place as the Nike swoosh.

Many companies choose to feature their name prominently on their logo. Nike uses a sophisticated Futura Bold typeface for its body copy. The brand name is advertised with big, bold characters.

Slanting the letter K gives the company’s name an edge. Until 1995, “Nike” was written above their emblem in Futura Bold font; however, in 1995, they took the word off of the emblem altogether.

The only way to recognize Nike Corporation now is by their iconic swoosh–the only remaining part of their logo.

We have also written an article about Under Armour and its logo history; it will help if you read it.

The History of Nike

In 1964, Phil Knight and Bill Bowerman founded Blue Ribbon Sports. They quickly agreed that they would both invest $500 in importing and selling the Japanese shoe Tiger in America.

At the time, German shoe brands were highly favored by athletes globally. They founded Blue Ribbon Sports Inc. by working together, which would eventually become Nike’s world-renowned sportswear brand.

A summary of Nike’s history is provided here so readers can learn about the company’s foundation and accomplishments. Founded in 1964, Nike has become a top sportswear provider due to its innovative designs and marketing efforts.

Beginnings Of Nike

Bill Bowerman loved running and coaching, especially when his athletes placed well. He was a legend within the University of Oregon’s track and field program. Phil Knight ran in Bowerman’s program as an undergrad because he had talent.

After college, he went on to get his MBA from Stanford University.

Even though Knight and Bowerman had contrasting opinions on the matter, they were both in Gilcrest of the fact that shoe technology could use some improvements.

Knight wrote an entire paper detailing how Japanese-made shoes compare to those considered the best in the world.

To help his teams, Bowerman took the time to create risk-free, high-quality footwear that was also low in cost. Although his prototypes failed terribly, Knight’s article gave him what he needed to achieve success finally.

After approaching various people with his future business plan, Knight had no support. However, Bowerman proposed forming a partnership between the two after sharing Knight’s ideas with his earlier coach.

An Expanding Corporation

The founders of Blue Ribbon Sports eventually realized that they needed to get into production if the company wanted to be successful.

They took this realization and did what they had to do to create Nike- a brand known for its shoes. The now widely recognized Nike swoosh logo was introduced along with the company.

There are two primary reasons thought to be essential for their success. The first is that Knight and Bowerman continued researching footwear technology throughout their time in business. They never stopped finding ways to improve upon shoes.

When athletes wearing top-tier sports shoes function at their maximum potential, their performance will increase. Bowerman and Knight developed several new designs that competitors employed in Oregon’s regional trials.

Nike realized that to be successful, they needed celebrity endorsements from sports greats like Michael Jordan and Roger Federer. Using these athletes as brand ambassadors helped Nike promote their innovative products and technologies to a wider audience.

After Steve Prefontaine began using Nike shoes and running well in races, the brand became more popular. In 1972, he ran in the Olympic Games in Munich and did extremely well, largely because of his shoes. Afterward, Sports Illustrated featured him in an article.

Rise And Fall Of Nike

Nike experienced both success and failure in the ’80s. Aerobics quickly gained popularity, but Nike didn’t have any aerobics shoes to sell. They missed out on a big opportunity.

Nike was able to improve its designs rapidly. They created shoes with “airbag” technology, featuring trendy transparent outsoles.

Furthermore, they also debuted cross-training footwear and the increasingly popular “Bo Knows” advertisements. Nike’s “Jordan Air” brand was most successful in the ’80s. Jordan Air is one of Nike’s longest-running brands that continues to see success today.

Rapid Growth Of Nike

From the 1990s to the early 2000s, Nike not only expanded into different areas of sports but also changed the way we think about athletic attire.

The classic Nike swoosh is now associated with more than just sneakers; it has become a symbol of an active lifestyle. Today, you can find the Nike logo on everything from fitness trackers and t-shirts to exercise pants and shoes.

However, Nike’s good name has been smeared in recent years due to the behavior of prominent athletes like Lance Armstrong and Tiger Woods.

There is no denying that Nike is a powerhouse in the sports industry, with countless sponsorships and endorsements worldwide.

Moreover, we have also written an article about the top 23 T-shirt brands you must know about!

Nike logo


Nike has been through its share of ups and downs since it was founded in 1964, but it isn’t going anywhere. Nike’s future is brighter than ever.

The story of this logo and the brand’s rise to prominence sets the standard for other forward-thinking athletic apparel companies today. Many modern Nike fans rely on the brand so much that they can’t imagine life without it.

The growing number of fake Nike products may testify to the company’s success. In some areas, many competing athletic brands use similar or identical logos and emblems to Nike’s.

However, you can’t get the same quality or guarantee from a knockoff as you would from an authentic Nike product.