Louis Vuitton Logo and Symbol

The world-renowned fashion house Louis Vuitton has been in business for over 150 years. In that time, the brand has become synonymous with luxury and refinement.

A large part of that reputation is thanks to the Louis Vuitton logo, which is one of the most recognizable and coveted logos in the fashion world. So, how did the Louis Vuitton logo come to be? Let’s take a look.

Why is Logo Important?

A brand’s logo is one of its most important assets. It’s the first thing that customers see when they encounter a product or company, and it helps to create an immediate impression.

A strong logo can communicate a lot about a brand, conveying its values, mission, and aesthetic. For these reasons, businesses invest a great deal of time and resources into creating the perfect logo.

louis vuitton logo

The Louis Vuitton Logo: Origins and History

The Louis Vuitton logo has undergone several changes since the company was founded in 1854. The early versions of the logo were very simple, consisting of nothing more than the brand’s name written in a stylish font.

Over time, however, the logo has become more complex and ornate. The current version of the logo, which was introduced in 1998, features a stylized monogram that includes the letters L and V.

The monogram is set against a background of quatrefoils, which are four-leaf clovers that are often associated with good luck.

louis vuitton logo on the store

Louis Vuitton Symbol Colors

The colors of the Louis Vuitton logo are also significant. The most commonly used version of the logo features two colors: gold and white.

These colors are luxurious and elegant, conveying the high-end nature of the brand. They also help the logo to stand out, making it more visible and recognizable.

Read Also: Hermes Logo

The LV Monogram Symbol

The current Louis Vuitton logo was designed in 1896 by Georges Vuitton, the son of founder Louis Vuitton. Georges was determined to create a symbol that would prevent counterfeiting of Louis Vuitton products, which was a serious problem at the time.

The resulting design, which features interlocking L and V letters set has had some tweaks but remains recognizable over a century.

louis vuitton symbol on the building

The LV Logo Initials

While the LV monogram is by far the most popular and well-known Louis Vuitton logo, it’s not the only one used by the brand.

In fact, before the LV monogram was introduced, the brand used a simple interlocking LV initials logo. This logo was used on early products like trunks and luggage tags.

The Fleurs De Lys

Another early Louis Vuitton logo featured three Fleurs-de-lys (a heraldic symbol often associated with French royalty). This logo was used on select items in the late 19th century, but it was eventually phased out in favor of the LV monogram.

The Meaning of the Louis Vuitton Logo

So, what does the Louis Vuitton logo mean? The answer is that it depends on who you ask. Some people believe that the monogram represents the initials of founder Louis Vuitton, while others claim that it stands for “luxury vinyl.”

Whatever the true meaning of the logo may be, there’s no denying that it’s one of the most iconic and easily recognizable logos in the fashion world.

louis vuitton logo on the purse

Looking to the Future

As Louis Vuitton enters its second century in business, it shows no signs of slowing down. The brand continues to release new products that are highly sought-after by consumers.

And, of course, the iconic Louis Vuitton logo remains an essential part of the company’s identity. It’s safe to say that we can expect to see the logo around for many years to come.


Today, the Louis Vuitton logo is recognized all over the world as a symbol of luxury and refinement. But it wasn’t always that way.

The journey to becoming one of fashion’s most iconic logos was a long and winding one for Louis Vuitton. We hope you enjoyed this brief history of the Louis Vuitton logo!