Dior Logo and Symbol

Dior is one of the most well-known fashion houses in the world. founded in 1946 by Christian Dior, the brand has been through many changes over the years, but its visual identity has always been a source of constancy.

In this blog post, we’re going to take a look at the history of Dior’s logo and how it came to be the icon that it is today.

Importance of a Logo

A logo is one of the most important elements of a brand’s visual identity. It’s often the first thing that people will see when they encounter a company, and it can be a powerful tool for creating recognition and building trust.

dior logo

Dior Logo: the Origin and History

Dior’s current logo was designed by graphic designer Pierre Memin in 1967. It is a simple wordmark consisting of the brand’s name in a clean, serif font.

The only decoration is a small star at the end of the “i” in “Dior.” This logo has remained largely unchanged since it was first introduced and has come to be emblematic of the brand’s timeless style.

While Dior’s current logo is relatively modern, the brand’s visual identity has actually been through quite a few iterations over the years.

The earliest known version of the logo dates back to 1948, just two years after the brand was founded. This version features a more ornate wordmark with decorative elements around the perimeter. The star motif appears here as well, albeit in a much more subtle way.

In 1957, Dior underwent a major rebranding under new creative director Yves Saint Laurent. The new visual identity was much more minimalistic and streamlined than previous versions, doing away with unnecessary embellishments.

This more simplified logo would go on to be used for nearly 10 years before being updated again in 1967 by Pierre Memin. As we mentioned earlier, this is the version of the logo that we know today and which has come to define the Dior brand.

dior brand logo on the store

The Meaning of the Dior Logo

While the history of the Dior logo is interesting, you might be wondering what the star motif actually symbolizes. According to the brand, the star is meant to represent “the signature of Dior couture.”

This is in line with the brand’s image as a luxury fashion house that produces high-quality, haute couture garments.

The star motif also has a more personal meaning for Christian Dior himself. In an interview, he once said that “the stars are my destiny.”

This sentiment is reflected in the brand’s name itself, which includes his initials “C” and “D.” It seems fitting then that the star would come to be such an important part of the Dior identity.

Some people think the double ‘O’ in the middle of the logo represents Dior’s lucky number, 8. He believed that the number 8 represented good fortune and abundance.

This is why many of his collections were shown on October 8th (10/8), which is also known as ‘D-Day’.

Also Read: Louis Vuitton Logo

Dior symbol

Colors of Dior Symbol

The colors of the Dior logo have also undergone some changes over time. The earliest version from 1948 featured a mostly yellow wordmark with green accents.

This was updated in 1957 to a more simplified black and white color scheme. The current version, introduced in 1967, features a slightly lighter shade of black than the previous iteration.

The current color palette is actually quite similar to that of the very first logo. This similarity is likely intentional, as it helps to create a sense of continuity between the brand’s past and present. It also reinforces the idea that Dior is a timeless fashion house with classic style.


Dior is one of fashion’s most iconic brands, and its logo has played a big role in its continual success over the years.

While the logo has undergone several redesigns since the brand was founded, it has always maintained its core visual elements.

The now-iconic star motif first appeared in 1948 and has been present in some form or another in every iteration of the logo since then.

Today, Dior’s logo is recognized worldwide as a symbol of luxury and refinement.