Hermes Logo and Symbol

The history of the Hermes logo is a fascinating one. This luxurious fashion brand has been around for over a century, and in that time, its logo has undergone several redesigns.

In this blog post, we’ll take a look at the different versions of the Hermes logo and how it has evolved over time.

What is a Logo?

A logo is a graphical representation of a company’s brand identity. It is usually composed of an icon or symbol (known as a logomark) and the company name or initials (known as a logotype).

A well-designed logo should be simple, memorable, and easy to reproduce.

Why Is Logo Important?

A logo is important for any business, but it’s especially crucial for a luxury brand like Hermes. A well-designed logo can communicate a lot about a company’s values and history, and it can help to create an instant connection with potential customers.

For these reasons, Hermes has always taken great care with its logo design.

hermes logo

Hermes Logo: Origin and History

The first version of the Hermes logo was created in 1900. This early logo was very simple, featuring the brand’s name in a serif font with no additional embellishments.

In the years that followed, Hermes began to experiment with different looks for its logo. A cursive font was introduced in the 1920s, followed by a more modern sans-serif font in the 1930s.

During World War II, Hermes was forced to streamline its logo due to shortages of materials. The result was a very simple design that featured the brand’s initials within a oval shape. This logo would remain in use for over two decades, until it was redesigned in 1967.

The current Hermes logo was introduced in 1978 and has remained unchanged ever since. This sleek and stylish design features the brand’s initials set against a white background.

The use of negative space creates an illusion of movement, which is fitting for a fashion brand that is constantly evolving.

hermes logo on the building

Hermes Logo Colors

The Hermes logo has always been presented in orange or black. This is in keeping with the brand’s minimalist approach to design, and it also allows the logo to be easily reproduced on a variety of different materials.

Also Read: Chanel Logo

Hermes Symbol Meaning

The meaning of the Hermes logo is twofold. First, the use of black and white communicates a sense of luxury and sophistication.

Second, the simple design of the logo conveys a message of understated elegance. This perfectly reflects the brand’s overall aesthetic.

What do the horse and carriage mean in the logo?

The horse and carriage in the Hermes logo represent the brand’s commitment to quality and craftsmanship. This is in keeping with the company’s history as a maker of high-end goods.

The horse is also a symbol of strength and power, which reflects Hermes’ position as a leading luxury fashion brand.

hermes logo on the store


Hermes is a French luxury goods company that was established in 1837. The company is best known for its high-quality leather goods, but it also produces other items such as clothing, accessories, jewelry, and home furnishings.

Hermes has always been associated with luxury and quality, and its logo is an important part of its branding strategy.

The Hermes logo is one of the most recognizable logos in the fashion world. Over the years, it has undergone several redesigns, but its basic look and feel have remained largely unchanged.

The current logo perfectly represents the brand’s luxurious and iconic status within the fashion industry.