Fendi Logo And Its History

The Fendi fashion house was established in Italy by Eduardo and Adele Fendi. It has been making high-end accessories such as purses, clothes, wallets, sunglasses, and fragrances since 1925.

Fendi is a well-known name and logo. Ultimately, it becomes its own thing, surpassing the original brand.

Even those unfamiliar with Fendi are aware of the widespread recognition of the double “F” logo.

What would you say if I could tell you a little about the background of the Fendi logo and the individual pieces that make it up?

Continue reading to discover more in-depth information about this famous logo and its history.

Fendi Logo Meaning And History

The high-end Italian fashion brand’s instantly recognized double “F” logo is a familiar sight worldwide. On the other hand, the current, more familiar logo for the label features a strong block font.

1925 — 1965

The first Fendi logo debuted in 1925 and featured a squirrel perched on a limb and munching on a nut, which was rather passé at the time.

Eduardo Fendi gave his wife Adela a painting of a squirrel as a mascot because he jokingly said she was always on the go, like a squirrel.

The logotype’s year “1925” was shown in a severe sans-serif typeface beneath the picture.

Turquoise blue was used for both parts of the writing, which looked fantastic against the company’s distinctive pale yellow wrapping paper.

1965 — 2000

Karl Lagerfeld created the label’s logo in 1965 while a Fendi employee. He redesigned the emblem that year.

The instantly recognized “FF” sign he created took less than a minute to make. The black logotype beneath it was printed in bold sans-serif capital letters.

2000 — 2013

Since 2000, when “FF” was first printed on fabrics and leather as a separate symbol from the official Fendi emblem, their meanings and applications have largely diverged.

The brand’s new logo was a sleek all-caps inscription set in a beautiful sans-serif typeface. The letters are separated by negative space, giving the mark a sense of lightness and airiness, even though the letter lines are thick.

2013 — Today

fendi logo png
Fendi logo PNG


The 2013 makeover introduced a rounded typeface for the Fendi emblem. The brand’s name is now spelled out in capital letters and font very similar to Basic Commercial Soft Rounded Pro Bold, with clean, rounded edges and classic forms.

The event is a celebration of the city that serves as the brand’s inspiration and birthplace.

To balance the bold lettering, a smaller tagline reading “ROMA” in the same style rounds out the design.

Moreover, we have also written an article about 23 designer brands you need to know. It will also increase your knowledge about different brands if you read it.

Design Elements Of The Fendi Logo


The double “F” logo for Fendi, often called an inverted “Zucca,” is a renowned symbol in the fashion world. In 1965, Karl Lagerfeld, a young graphic designer from Paris, designed it.

The sign can be seen on various Fendi products like clothes, shoes, handbags, wallets and luggage. Though Fendi is an expensive luxury fashion company, counterfeiters often copy its logo.


The company’s name, Fendi, is written in all capital letters using the Helvetica Bold font in the company’s logo.


The colors black and yellow are significant to the fashion house Fendi. They represent elegance, domination, and supremacy- values that are core to who they are.

Fendi Symbol:

Here is the Fendi symbol.

fendi symbol

The History Of Fendi

When you hear “Fendi,” you probably think of luxury and high fashion. And for a good reason – this Italian brand is known for its iconic double “F” logo and stylish and expertly designed handbags.

Fendi is the way to go if you’re looking for a designer bag that will turn heads.

Versace has been ahead of the game for a century, constantly pushing its talented designers to create new and innovative goods while retaining accessible and inspiring pricing points for loyal consumers.

Fendi, now a family-owned business, first gained popularity under the direction of Karl Lagerfeld. He showed the world that unconventional and unexpected materials could be used to create beautiful clothing designs.

Let’s take a trip back in time and discover more about the origins of this iconic fashion brand. Similarly, you should also read our article about Dolce & Gabbana Logo.

The Origins Of Fendi

Fendi was established in 1925 by Eduardo Fendi and his wife, Adele, in Rome, Italy. Since its inception, it has been known for being luxurious and wealthy. Fendi’s earliest merchandise were leather items, but they rapidly added fur to their repertoire.

From the beginning, Fendi had been a family business, with Eduardo and Adele’s five children playing important roles in developing new concepts and selling high-end fashion to eager customers.

The firm, which was founded by Edward in 1884, continued to operate after his death in 1946. It has remained true to its origins as a fashion label prioritizing form and uniqueness.

Fendi Welcomes Karl Lagerfeld

In 1965, Karl Lagerfeld became Fendi’s creative director. At the time, the “double F” emblem stood for “Fun Fur.”

However, as fur becomes popular again, people are opposed to its use. Lagerfeld has worked hard to make Fendi a well-known supplier of fur by incorporating it into his ready-to-wear and accessories lines.

This gives the fur a new function and makes it relevant to current Fendi clients.

Lagerfeld collaborated with younger Fendi females to develop new designs. They maintain their authority and are involved in company operations.

The colors used in the designs became more vivid, emphasizing Fendi’s distinctiveness. Designers utilized “lesser-grade” furs to create stunning apparel for everyone, which helped the brand keep prices low.

In the 1970s, Fendi not only debuted ready-to-wear and footwear but also started handcrafting fur and leather accessories to expand the business. All of this came under Karl Lagerfeld’s leadership.

A Look At The History Of Fendi

After the death of Adele Fendi in 1978, the company’s leadership changed. While Lagerfeld stayed on as CCO, Fendi’s five daughters assumed various responsibilities within the firm.

It became a high-end fashion leader by developing and keeping true to its Italian roots.

Fendi dominated the 1980s fashion industry. Fendi also produced perfumes and police uniforms. In the late 1980s, Fendi’s first New York shop opened on Fifth Avenue.

Fendi’s granddaughters ran the company. They assisted in product development and brand expansion.

Fendi’s Baguette

The Baguette is Fendi’s most famous design. Silvia Fendi’s 1997 handbag launched a new era for the company. Naomi Campbell, Madonna, and other celebrities rushed to obtain the bags.

Practical and attractive, the purse inspired subsequent Fendi designs. The Baguette is Fendi’s best-selling designer handbag.

The Baguette is a trendy item worn by ladies worldwide. More than a thousand Baguette varieties exist.

According to legend, LVMH bought Fendi because of the Baguette. Fendi designed the Roll Bag, Ostrich Bag, and Biga Bag between 1999 and 2003.

LVMH Owns Fendi

LVMH and Prada executives bought Fendi in 1999. Despite the purchase, Fendi is still run by third-generation women.

Silvia Fendi and Karl Lagerfeld collaborated for nearly 20 years. She became artistic director after his death.

She loved lightweight, practical purses that were easy to transport.

Kim Joins Fendi

The label has flourished by keeping true to its Italian roots and touting Fendi females. Silvia Venturini Fendi, Eduardo and Adele’s great-granddaughter, runs the company’s accessories and menswear divisions.

Fendi hired Kim Jones as a designer for women’s fur, RTW, and couture in 2020.

Jones is collaborating with Fendi’s granddaughter Silvia, according to Women’s Wear Daily.

She is the first person outside the Fendi family to assume a significant position at the firm since Karl Lagerfeld’s death in 2019. The runway presentation paid tribute to Karl Lagerfeld and Fendi’s Roman origins.

Today’s And Tomorrow’s Fendi

Is Fendi a good brand? While Fendi, like other fashion brands, wants to do its part for the environment by reducing waste and increasing the usage of recycled materials, it currently has no plans to stop using fur.

Antoine Arnault, head of the environment, communication, and image at LVMH, recently spoke with Women’s Wear Daily about the company’s sustainability commitment.

As for whether or if they follow through on their promise, only time will tell.