Rolex

Rolex SA is a Swiss manufacturer of wristwatches and accessories. Rolex watches are considered status symbols, although they are described as "reverse status symbols" among the very wealthy because of their mass appeal and their relatively low price by the standards of the rich. Rolex is the largest single luxury... Read More

Rolex SA is a Swiss manufacturer of wristwatches and accessories. Rolex watches are considered status symbols, although they are described as "reverse status symbols" among the very wealthy because of their mass appeal and their relatively low price by the standards of the rich. Rolex is the largest single luxury watch brand by far, producing about 2000 watches per day, with estimated revenues of around US$ 3 billion (2003). BusinessWeek magazine ranks Rolex #71 on its 2007 annual list of the 100 most important global brands, top among all watchmakers. See Less