Florence Leontine Mary Welch (born 28 August 1986 in London) is the daughter of Evelyn Welch, a Professor of Renaissance Studies and Academic Dean and author and formerly a Studio 54 regular, and Nick Welch, who works in advertising.Florence and the Machine (also written as Florence + the Machine), is her recording name. Musically Florence and the Machine’s sound is generally referred to as soul-inspired indie rock. Florence and the Machine’s music has received praise across the music media, especially from the BBC who played a large part in Florence and the Machine’s rise to prominence by promoting her as part of BBC Introducing. This led to her playing at a number of music festivals in 2008, including Glastonbury as well as Reading and Leeds and T in the Park. The band’s debut album, Lungs was released on 6 July 2009, and held the number 2 position for its first five weeks in the chart.