(PRODUCT)RED

Product Red, styled as (PRODUCT)RED, is a brand licensed to partner companies such as American Express, Apple Inc., Starbucks, Converse, Motorola, Gap, Emporio Armani, Hallmark, Microsoft, and Dell. It is an initiative begun by U2's frontman, Bono, and Bobby Shriver of DATA to raise money for the Global Fund to... Read More

Product Red, styled as (PRODUCT)RED, is a brand licensed to partner companies such as American Express, Apple Inc., Starbucks, Converse, Motorola, Gap, Emporio Armani, Hallmark, Microsoft, and Dell. It is an initiative begun by U2's frontman, Bono, and Bobby Shriver of DATA to raise money for the Global Fund to Fight AIDS, Tuberculosis and Malaria. Bobby Shriver has been announced as the CEO of Product Red, whilst Bono is currently an active public spokesperson for the brand. See Less