Kraft Macaroni & Cheese

Kraft Dinner, also known as KD, Kraf Dinner, Kraft Mac n' Cheese, Kraft Macaroni & Cheese, or Kraft Macaroni & Cheese Dinner is a pasta dish of macaroni and cheese that is produced by the Kraft company. The product was originally marketed as Kraft Dinner, but is now known in... Read More

Kraft Dinner, also known as KD, Kraf Dinner, Kraft Mac n' Cheese, Kraft Macaroni & Cheese, or Kraft Macaroni & Cheese Dinner is a pasta dish of macaroni and cheese that is produced by the Kraft company. The product was originally marketed as Kraft Dinner, but is now known in the United States and other countries as Kraft Macaroni & Cheese (Dinner). In the United Kingdom, it is marketed as Cheesey Pasta, while due to its popularity and nostalgic quality in Canada, it has retained its original name of Kraft Dinner (and nickname KD). The product is also heavily promoted toward children in the United States on television with the promotional name Kraft Cheese & Macaroni. When advertising to younger children, the television advert encourages the children to ask for The Blue Box. See Less