The Heart Truth Red Dress Collection Fashion Show

The Heart Truth launched the first Red Dress Collection at Mercedes-Benz Fashion Week in February 2003, when 19 designers—from Vera Wang to Donna Karan to Oscar de la Renta—contributed red dresses for a stunning display under the Bryant Park tents. In February 2004, the fashion platform expanded with the creation... Read More

The Heart Truth launched the first Red Dress Collection at Mercedes-Benz Fashion Week in February 2003, when 19 designers—from Vera Wang to Donna Karan to Oscar de la Renta—contributed red dresses for a stunning display under the Bryant Park tents. In February 2004, the fashion platform expanded with the creation of the first annual National Wear Red Day and the same–day debut of Red Dress Collection 2004—a fashion show featuring red dresses from the industry's elite designers worn by top fashion models and celebrities. The campaign has returned to center–stage to Mercedes-Benz Fashion Week every February since its first show in 2003 with a celebrity–studded fashion show. See Less