1984

"1984" is an American television commercial which introduced the Macintosh personal computer for the first time. It is now considered a watershed event and a masterpiece in advertising. It was directed by Ridley Scott, conceived by Steve Hayden, Brent Thomas and Lee Clow at Chiat/Day, Venice, and produced by New... Read More

"1984" is an American television commercial which introduced the Macintosh personal computer for the first time. It is now considered a watershed event and a masterpiece in advertising. It was directed by Ridley Scott, conceived by Steve Hayden, Brent Thomas and Lee Clow at Chiat/Day, Venice, and produced by New York production company Fairbanks Films. Anya Major performed as the unnamed heroine and David Graham as Big Brother. Its only daytime televised broadcast was on 22 January 1984 during the third quarter of Super Bowl XVIII. Chiat/Day also ran the ad one other time on television, in December 1983 in Twin Falls, Idaho, so that the advertisement could be submitted to award ceremonies for that year. In addition, starting on 17 January 1984 it was screened prior to previews in movie theaters for a few weeks. It has since been seen on television commercial compilation specials, as well as in "Retro-mercials" on TV Land. See Less