John Sculley

John Sculley (born April 6, 1939) is an American businessman. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became CEO of Apple on April 8, 1983, a position he held until leaving in 1993. Sculley is currently a partner in Sculley Brothers, a private investment firm formed... Read More

John Sculley (born April 6, 1939) is an American businessman. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became CEO of Apple on April 8, 1983, a position he held until leaving in 1993. Sculley is currently a partner in Sculley Brothers, a private investment firm formed in 1995. He is best known for his marketing skills, particularly in his introduction of 'the Pepsi Challenge' at PepsiCo, which allowed the company to gain market share from its primary rival, Coca Cola. Sculley used similar marketing strategies at Apple throughout the 1980s and 1990s to mass market Macintosh personal computers. During his tenure, Sculley increased Apple's sales from $800 million to $8 billion.. However, his stint at Apple remains controversial due to his departure from founder Steve Jobs's sales structure, particularly regarding his decision to compete with IBM in selling computers to the same types of customers. He was ultimately forced out of Apple in 199 See Less