Victoria's Secret Pink

PINK is a sub-brand of Victoria's Secret geared towards high school students and college undergraduates and launched in July 2004. It features mainly a lineup of loungewear, sleepwear, intimate apparel and accessories such as bags, bedding, and flip-flops. In 2007, PINK launched a signature fragrance with a Limited Edition Summer... Read More

PINK is a sub-brand of Victoria's Secret geared towards high school students and college undergraduates and launched in July 2004. It features mainly a lineup of loungewear, sleepwear, intimate apparel and accessories such as bags, bedding, and flip-flops. In 2007, PINK launched a signature fragrance with a Limited Edition Summer 2007 PINK perfume, as well as three sets of lotions, body mists, shower washes, and bath soap. Alessandra Ambrosio was named the line's spokesmodel, and PINK models tour the country at college campuses. The company advertises through MySpace, Facebook, partnerships with MTV, and youth-oriented blogs. The brand seems to be the fastest-growing line launched in Victoria's Secret history. See Less