Urban Decay

Urban Decay is an American cosmetics company founded in 1996 by David Soward, Wende Zomnir, and Sandy Lerner, co-founder of Cisco Systems. There was a significant dispute as to whether Sandy Lerner wrongfully ousted her former friend and horse trainer, Patricia Holmes, from a "founders role" in the upstart brand.... Read More

Urban Decay is an American cosmetics company founded in 1996 by David Soward, Wende Zomnir, and Sandy Lerner, co-founder of Cisco Systems. There was a significant dispute as to whether Sandy Lerner wrongfully ousted her former friend and horse trainer, Patricia Holmes, from a "founders role" in the upstart brand. The brand is primarily sold in mid to high-end beauty stores, such as Ulta and Sephora. Urban Decay was bought by Moet-Hennessy Louis Vuitton in 2000, before being sold again in 2002. The label is based in Costa Mesa, California, and has a distribution center in Hallandale Beach, Florida. See Less