TheEternal

Taking its name from a William Blake poem ("and eternity in an hour") and the inspiration for its spring capsule collection from an Edward Weston photo, TheEternal bears a sophisticated polish rare for a town where flip-flops pass for eveningwear. Tapping into a sexy/edgy minimalist vibe, the line covers cool-kid... Read More

Taking its name from a William Blake poem ("and eternity in an hour") and the inspiration for its spring capsule collection from an Edward Weston photo, TheEternal bears a sophisticated polish rare for a town where flip-flops pass for eveningwear.

Tapping into a sexy/edgy minimalist vibe, the line covers cool-kid staples like leather leggings, slinky black dresses, silk maxiskirts, and, of course, the requisite biker jacket. And with L.A. fashion industry vets Michael Abe and Jon Rhinerson behind the seams, it's no wonder the new label has gotten all kinds of out-of-the-gate buzz. See Less