Originally launched in France back in '83 (where it's called Axe), Lynx was introduced to the UK just a couple of years later in '85. The first body spray to be launched as a stand-alone brand, Lynx originally came in 3 fragrances: Amber, Musk and Spice. And with its distinctive... Read More
Originally launched in France back in '83 (where it's called Axe), Lynx was introduced to the UK just a couple of years later in '85. The first body spray to be launched as a stand-alone brand, Lynx originally came in 3 fragrances: Amber, Musk and Spice. And with its distinctive black and silver cans, it quickly became associated with males. But it's not just the products guys love. Lynx's popularity is also down to its cutting-edge, award-winning marketing campaigns. From TV ads featuring the likes of Kelly Brook, to interactive Facebook campaigns starring Keeley Hazell and Jessica Jane Clement – Lynx constantly delivers ads that quickly become part of the British guy's psyche. See Less
