Eylure lashes were first developed by a partnership of makeup artists and costume designers, David and Eric Aylott, who began making lashes as well as wigs, beards and moustaches for some of the biggest names in the film industry. Their Eylure lashes proved popular with some many Hollywood leading ladies... Read More
Eylure lashes were first developed by a partnership of makeup artists and costume designers, David and Eric Aylott, who began making lashes as well as wigs, beards and moustaches for some of the biggest names in the film industry. Their Eylure lashes proved popular with some many Hollywood leading ladies such as Marlene Dietrich, Joan Collins, Ingrid Berman, Sophia Loren and Elizabeth Taylor, famously creating her legendary look as Cleopatra.
Word spread quickly throughout the film industry and their eyelashes were in high demand, so in 1948 they decided to make their famous lashes available from retail shops.
By the 1960s Eylure had become established as a must-have item when the emphasis for false lashes changed from film to regular, everyday wear - becoming a beauty essential. Since then Eylure has continued to rise in popularity and is now firmly established as a celebrity favourite. See Less