Two years ago today, Coolspotters was born.
When we launched Coolspotters, we had a simple goal — to build a community for real people, centered around their passions for fashion and popular culture. We wanted to make creating, discovering, and sharing content about your favorites products, brands, and celebrities fun and easy. We lifted the curtains on May 7, 2008.
Since launching we’ve grown from zero to over 600,000 unique users per month and over 4 million monthly pageviews. We are a fast growing, global community with users from almost every country in the world. We are one of the most active user-generated fashion sites in the world and many consider us to be to be the most definitive source for celebrity-related fashion anywhere.
We couldn’t have gotten to here without you. We’d like to thank everyone in the Coolspotters community for making the site so successful.
Here are a few of our favorite letters from the community:
“What I love about Coolspotters is that it provides a platform for everyday people to share and discover new products, and entertainment. It’s easy to use, it’s user-generated, and best of all it allows me to connect with people who share the same interests as me.”
BBUser
“Coolspotters helps me achieve my true style. It allows me to purchase things that aren’t offered in my town. I have grown to make good friend through the site that I wouldn’t give up!”
Kerbear585
“I’ve always been told that I have a knack for fashion – an uncanny way of identifying clothing by the designer. Coolspotters allows me to put my knowledge to good use and help others in their search for products. Someone is always wondering “what is Kristen Stewart is wearing?”, “who designed that handbag Serena carried in that last episode of “Gossip Girl”? Or “Where can I find clothes I liked in the ‘Twilight’ movies?” Not only can I help someone find what they want through Coolspotters, but other users lend their help too. You’ll find what you’re looking for here much faster than any other online source. Just like buying shoes, Coolspotters is easily addictive.”
Cortni
We feel incredibly humbled to have such amazing and creative people using the site. Thanks to each and every one of you!
The last two years have been amazing but we’re just getting started. We’ve got an incredible product roadmap and we look forward to you joining us for the years ahead.
Love,
The Coolspotters Team
Aaron LaBerge (
aaron@fanzter.com)
CEO & Co-founder
CoolPapers, the ultimate wallpaper app for the iPhone and iPod touch, served its one millionth download today. Read our official post for more details.
Thanks to the entire Coolspotters community. We hope you’re enjoying the app!
Aaron LaBerge (
aaron@fanzter.com)
CEO & Co-founder
To borrow a quote from the 1996 film Swingers, “Our little baby’s all grows up!” Having launched 22 months ago, and growing fast ever since, Coolspotters serves millions of pages each month, with visitors from every country in the world (yes, even Tajikistan).
Today we’re removing the “Beta” tag from Coolspotters. Removing “Beta” from the site simply means that you can expect the highest levels of reliability, support, and ongoing innovation. All of the credit for our growth goes to you – the most passionate, knowledgeable, and helpful collection of fashionistas and trendsetters anywhere.
Coolspotters has grown to become the definitive resource for discovering and buying the very latest celebrity fashion, style, and products. With tens of thousands of product & brand profiles, and the most complete directory of celebrities available anywhere, we are proud to offer Coolspotters as the resource it has become for people all around the globe.
Along with the removal of the Beta tag, we want to announce a couple new features:
First off, we recently launched a new Wallpaper section on Coolspotters. This section takes all of the incredible images you’ve uploaded and, through a little magic, enhances them perfectly for your iPhone and iPod touch. You can browse through these beautiful photos, rate them, leave comments, and even download them with our new CoolPapers app. You’ll never have more choices or more fun customizing the home screen of your iPhone or iPod touch.
Secondly, we’ve heard you loud and clear…you want Hairstyles! So, today, we’re announcing the addition of Hairstyles (styles, colors, lengths, cuts) to Coolspotters. Starting now, you can spot your favorite styles from movies and TV, or on your favorite celebs and public figures. You can get to this new section from our main navigation. Enjoy.
On behalf of everyone at Fanzter, I’d like to once again thank YOU, our community. Every day, you make Coolspotters what it is. It’s your site, so please continue to let us know how we can make it better.
Happy Spotting!
For more frequent updates, don’t forget to follow us:
Facebook – http://facebook.com/coolspotters
Twitter – http://twitter.com/coolspotters
Aaron LaBerge (
aaron@fanzter.com)
CEO & Co-founder
All of us at Fanzter are excited to announce the launch of CoolPapers!
Built for iPhone and iPod touch users who want to customize the home screen of their device from a library of over 50,000 images, CoolPapers is available for download on the iTunes AppStore starting today! Each photo is optimized for your device, and every user will enjoy the most extensive collection available anywhere of their favorite celebrities, models, movie posters, TV shows, cars, and much more. Every photo on CoolPapers comes from Coolspotters, the world’s top destination for discovering the fashion and style choices of today’s biggest celebs, so new images are added to CoolPapers daily! And for a one-time price of $2.99, users will have full access to every image on CoolPapers, with the flexibility of free and unlimited downloads.
You can also connect CoolPapers with Facebook to share your wallpaper downloads and view the wallpapers your friends have shared. You can instantly email wallpaper suggestions to friends and family. And if you know what you’re looking for, you can easily find wallpapers with CoolPapers’ search.
Check out CoolPapers and never have wallpaper envy again.
Cheers,
Eric
Eric Kirsten (
eric@fanzter.com)
EVP & Co-founder
Happy Holidays from your friends at Coolspotters!
Aaron LaBerge (
aaron@fanzter.com)
CEO & Co-founder
Some of you may have noticed that a few brands are being highlighted in unique ways on the Coolspotters front page, as well as on the individual product profiles for those brands. It’s all related to a new e-commerce partnership program that we rolled out over the last couple of days.
For an exclusive group of celeb-savvy brands, Coolspotters is offering customized commerce links, and users will now be able to purchase products directly from the brand’s own commerce site. We’re excited to be working more closely with brands that define today’s style trends and those that are becoming favorites among today’s hottest celebrities.
So, in case you were wondering why some products have a special “buy it” treatment…this is why. When you see a brand’s logo and a direct “buy it” link (as in the example to the left) then you know that you’re buying directly from the brand you love and trust.
We just wanted you, our users, to know about this new program as it now makes it even easier to buy the products you love. And If you’d like your brand to participate in our Commerce Partnership program, please email us at info@coolspotters.
We hope everyone is having a great holiday season! Don’t forget to check out our gift guide for those last minute purchases.
Happy Shopping!
Aaron LaBerge (
aaron@fanzter.com)
CEO & Co-founder
We’re excited to announce the launch of our 2nd Annual Coolspotters Gift Guide! This year we’re featuring the very best gifts for him, for her, and the kids in your life. From clothing to jewelry to gadgets to toys, every product included in our Guide represents the very best and most popular of ’09, as spotted by our awesome community.
The end result is a wonderful resource that we hope you all take advantage of – to make your holiday shopping a little easier, and to help you find those perfect gifts for your loved ones (or even yourself!).
We wish everyone a wonderful Holiday season.
Happy shopping!!
Eric Kirsten (
eric@fanzter.com)
EVP & Co-founder
When I heard that the new Tousle Me Softly hair products line from Herbal Essences was going to be sponsoring Coolspotters through October, I took advantage of the opportunity to give it a try. My hair is naturally straight, and it often has that “heavy look”, especially in the humid Connecticut summers, so I was definitely intrigued by something that offered to give my locks a naturally tousled look.
I tried the Tousle Me Softly Shampoo, Conditioner, Spray Gel, Mousse, and Finishing Touch Cream – on different days and in different combinations. In the end, I found my perfect mixture: After using the shampoo and conditioner, which both had a scent I couldn’t get enough of, I’d start with a light base of the Spray Gel, and then add in a few gentle dabs of the Finishing Cream. After using a curling iron to add a few light waves, I was amazed at how soft and lively my locks looked, but I contained my excitement until I could see how it would hold up after a few hours in the sun.
My newly discovered tousle lasted incredibly long, and I was able to extend the look right into the evening by adding a bit more of the Finishing Cream mid-way through the day. Even after a swim or playing in the park with a couple of lively young boys, I was amazed that I could regain a look that works as well at the office as it does at a barbecue with friends. Picture True Blood’s Anna Paquin or maybe Kate Hudson. It’s never sticky, it’s always soft, and I’d finally found a fresh style I could replicate day after day. I’m so excited that they’re joining us on Coolspotters because it’s a product that I believe in and love to use!
xo
Jennifer (coolspotters.com/jennifer)
Jennifer Maxwell (
jennifer@fanzter.com)
Senior Editor
